Bio:

**Marketing Research, Global Edition** is the **9th edition** of the widely used university-level textbook authored by **Alvin C. Burns** (Louisiana State University) and **Ann F. Veeck** (Western Michigan University), with contributions from Ronald F. Bush in some listings . Published by Pearson in late 2019 (copyright 2020), the 528‑page edition introduces students to both conceptual foundations and practical applications of marketing research. Key updates include emphasis on infographics, mobile marketing research, big data, and an integrated case study weaving real‑world applications throughout the chapters . It clearly teaches fundamental statistical techniques—survey design, sampling, regression, hypothesis testing, and communicating insights—to equip learners with modern, globally relevant skills.