Bio:
Book Brand Licensing For Dummies PDF Download - Steven Ekstract, Stu Seltzer
The link to download the book is in the "Links" section.
Brand Licensing For Dummies
Steven Ekstract, Stu Seltzer
Page: 256
Format: pdf, ePub, mobi, fb2
ISBN: 9781394290178
Publisher: Wiley
Download or Read Online Brand Licensing For Dummies Free Book (PDF ePub Mobi) by Steven Ekstract, Stu Seltzer
Brand Licensing For Dummies Steven Ekstract, Stu Seltzer PDF, Brand Licensing For Dummies Steven Ekstract, Stu Seltzer Epub, Brand Licensing For Dummies Steven Ekstract, Stu Seltzer Read Online, Brand Licensing For Dummies Steven Ekstract, Stu Seltzer Audiobook, Brand Licensing For Dummies Steven Ekstract, Stu Seltzer VK, Brand Licensing For Dummies Steven Ekstract, Stu Seltzer Kindle, Brand Licensing For Dummies Steven Ekstract, Stu Seltzer Epub VK, Brand Licensing For Dummies Steven Ekstract, Stu Seltzer Free Download
Overview
Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. Discover why licensing is valuable to licensors and licensees alike Explore licensing agreements and different types of deals Learn how to spot a valuable licensing opportunity Negotiate solid licensing deals using the latest strategies This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.
